Consumers are faced with increasing numbers of advertisements from competing
companies. To what extent do you think are consumers influenced by
advertisements? What measures can be taken to protect them?
[shc_shortcode class=”shc_mybox”]Whether it is on TV, radio or hoardings at the side of the road, advertisements have become
a part of our lives. Advertising is a powerful and persuasive medium. Consumers are
influenced by advertisements in both positive and negative ways. This essay shall delve into
the ways adverts affect the common man and suggest ways to protect people from the
negative effects of adverts.
On the positive side ads tell us about the new products that are launched in the market.
They also tell us about the working of these products. After seeing the ads, consumers can
go to the market and select things of their choice.
On the other hand, advertisements can cause people to be dissatisfied with what they
already gave and make them want more. Being exposed again and again to products which
one cannot afford leads to dissatisfaction. Furthermore, not all parents are in the position to
afford the goods which the children see advertised and want to possess. This often leads to
feelings of inadequacy among them. In addition to this advertisements lead to materialism
and people lay too much emphasis on material goods. People are prepared to work long
hours or even turn to crime to get these goods.
The solution is not simple as advertising has become a very pervasive medium. To begin
with, advertisements which make false claims should be banned. Then there should be
consumer awareness programmes. Consumers should be warned against too much
consumerism. Finally, advertisements for liquor and those ads which show stunts should
also be banned.
To put it in a nutshell, I pen down saying that today we are influenced a lot by adverts, both
in positive and negative ways, without adverts we would lose a valuable source of revenue
which is used for the benefit of majority. Our lives would be dull without these ads and
there is not much that can be done against the consumerism they promote. 
Consumers are faced with increasing numbers of advertisements from
Consumers are faced with increasing numbers of advertisements from
Consumers are faced with increasing numbers of advertisements from
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