In some countries there has been an increase in the number of advertisements that try to persuade children to buy snacks, toys, and other goods. Parents often claim that these ads are unfair. Discuss both views and give your opinion.
Sample 1:-In some countries there has been an increase in the number
Advertisements are extremely popular in certain parts of the world, which lure children to purchase snacks, toys, and other products. Some parents argue that such ads are bad because they increase impulse buying. The forthcoming paragraphs will highlight both sides alongside my opinion.
On the one hand, advertisements enable parents to get exposed to different types of products in the market. However, both parents and children get information on the available goods at the market, which makes marketing easier. Also, such information may comprise types of products, prices, ingredients, quality, accessibility, and the availability of products in the market. This helps them to make the right choices for their children. For instance, especially in Ghana, most parents select schools for their wards based on the ads . They see on television or listen to on the radio. Again, it helps children to choose what they want from several varieties. And prevent parents from wasting their money on product the wards do not like.
On the other hand, one of the negative effects of too many ads is it creates impulse buying. Usually, the young ones are addicted to what they see on television in terms of products related to them. Mostly their ads are very attractive in terms of appearance and color, which convinced them to get such products in their possession no matter if they already have some. This creates problems for their parents and guardians by incurring unnecessary and unplanned expenditures. For example, a child who loves school bags will always cry for her parent or guardian to buy him or her one if he nor she sees it on television.
To conclude, advertisements are good for manufacturers and consumers, but too many of them do cause impulse buying, which is a big blow to buyers, especially parents. However, I will urge parents to learn how to control their children’s desires to prevent unplanned and unnecessary buying.
Sample 2:-In some countries there has been an increase in the number
The commercials targeting children for a particular snack or toy are predominately observed in a few nations, which the families claim to be absurd. I will explore and give my take on this issue in this essay.
Today’s media has lost its credibility and virtue; it only focuses on its profits. Therefore, the companies which are selling toys or snacks come out with fancy jingles and videos which attract the younger generation.
These are marketing tools that are focused primarily on sales, not the quality of the product. The goods are sold to make profits for the vendor, and what better way to target the kids who have no knowledge about the quality and usage? In a way, multinational companies are predators preying on the lives of innocent children. To illustrate, an advertisement claims that when you consume a particular drink, you get a superpower. At the same time, the drink is full of sugar, which, if consumed at large, can make the child sick.
To such media hypes, the parents have always voiced out, primarily due to the pestering of the children to buy such falsely claimed goods. Even if the parents resist, the kids find their own ways to have them. They cannot be monitored all the time. Such parents feel helpless when they realize that their children are obsessed with such items. Many kids are suffering from juvenile diabetes due to the consumption of high sugary snacks. These kids have been lured into believing that they get charged or hyped when they indulge in such an eatery, which is very unrealistic and false.
Considering the above facts, I have my opinion that there should be some regulations placed by the authorities to curb commercials that target juveniles. Whatever source the media portrays, it should initially assess the credibility of the product and then only publish.
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